Brand guidelines

The Answermark mark is an AI answer drawn as three lines; one of them is highlighted in blue. That line is your brand: the one that stands out in the answers of Google and AI assistants. The small dot is the AI spark.

Logo

• Clear space around the logo: at least half the height of the mark.
• Minimum size: 16 px for the mark alone, 96 px wide for the full logo.
• Wordmark: Manrope ExtraBold, letter-spacing −3.5 %, outlined in the SVG files; “Answer” in ink, “mark” in brand blue (blue-400 on dark). Never stretch, recolor or add effects.
• Files: mark, logo on light, logo on dark; in code, the Logo and LogoMark components.

Other directions explored

Kept for reference; the highlighted line was chosen for its meaning and its legibility at 16 px.

Colors

Typography — Figtree

Shapes

Buttons and inputs: 42–44 px high, radius 12 px. Cards: radius 16 px, 1 px border #e4e4e7, no heavy shadows. Primary action in near-black #18181b or brand blue for AI actions.